FOR IMMEDIATE RELEASE – JULY 2014
New, medically backed US drive for whole-food, plant-based nutrition hits the UK
– Plantalicious launches with free recipes and introductory e-guide
The latest – and most nutritionally sound – health revolution from the US has now arrived in the UK. As delegates sign up for the second annual Plant-based Nutrition Healthcare Conference in California*, the UK’s first officialwhole-food, plant-based lifestyle website launches to educate and inspire Britons on the benefits of this new, medically endorsed way of eating and living.
Aimed at anyone keen to improve their health destiny, Plantalicious (www.plantalicious.com) serves up: a wealth of tasty recipes for breakfasts, lunches and dinners as well as snacks, drinks and desserts; informative articles and motivational blogs; how-to videos; a shop of recommended books and other products; and an online community chat forum.
The site’s menu is comprised exclusively of wholly non-processed, plant-based foods with no added oils or fats but with plenty of flavours and textures to satisfy even the hardiest carnivores – they’re all Plantalicious. A new food product range, based on these recipes, is due to be launched soon.
To celebrate the new website everyone who signs up to the free Plantalicious weeklyemail newsletter will also receive a complimentary “3 Day Platalicious Challenge” e-book, giving a step-by-step introduction to Plantalicious living.
Plantalicious Ltd is founded by Londoner Barry Honeycombe, who studied with American expert T Colin Campbell, professor at Cornell University’s Center for Nutrition Studies and author of the bestseller The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss and Long-Term Health.
Honeycombe, a self-confessed lifelong foodie, developed the Plantalicious regime after years of yo-yo dieting. He insists that Plantaliciousness is not just-another-diet: “Diets are boring; I know, I’ve done pretty much all of them. I read the books cover to cover and bought the t-shirts – bigger and bigger t-shirts as each diet ultimately failed to reduce my weight or improve my health.”
With Plantalicious, Honeycombe says, you don’t need to be “on” or “off”, or worry about being “good” or “bad”. He presents recipes that can be easily followed and incorporated into anyone’s day-to-day routine, and he advises newcomers to start by committing to small changes only. “Just try some of these new Plantalicious foods and ideas and then notice how your body reacts,” says Honeycombe. “You’ll soon be rewarded with increased levels of energy and better sleep. And who couldn’t have more of both of those?”
Why now? Facts and figures
Medical experts on both sides of the Atlantic are recognising the increasing urgency of changing our toxic modern diets of over-processed, highly saturated fatty foods – and averting the diseases and expensive healthcare consequences that they reap.
A new University College London research report, which created a media storm when it was released recently, concluded that the UK government’s long-standing “five-a-day” recommendation for fruit and vegetables is now insufficient. An increase to seven or more portions a day could reduce risks of dying from cancer or heart disease by 42%, says the report’s authors.**
Other sobering statistics that highlight the seriousness of this growing health crisis include:
In the UK –
- Cardiovascular disease is the leading killer
- Currently, 6% of UK adults are registered with diabetes and another, estimated 850,000 are diabetic but have yet to be diagnosed
- The NHS spends 10% of its budget on diabetes and diabetes-related consequences, including kidney failure, heart disease, stroke and amputation
- By 2050, the National Obesity Forum projects that more than half of all UK adults will be obese
In the US –
- 70% of Americans are overweight or obese
- Childhood obesity has tripled in the past 30 years, with one in three American children now overweight or obese
- 100 million Americans have diabetes or pre-diabetes
- The rate of Type 2 diabetes increased by 22% among US adults from 1999 to 2008
- The share of the US economy devoted to healthcare has increased from 7.2% in 1970 to 18% of GDP today
- Currently, only 6% of daily caloric intake in the Standard American Diet derives from plant-based foods
Notes to editors:
*The second annual International Plant-based Nutrition Healthcare Conference – attended by registered dieticians, health practitioners and physicians from all medical specialties – takes place in San Diego, California, 17-20 September 2014. Registration has now opened. See www.pbnhc.com for more information.
**The UCL findings are based on data gathered over eight years from more than 65,000 men and women who took part in the Health Survey for England.
**** Plantalicious founder Barry Honeycombe is available for interviews, guested article and blog contributions. ***
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