Press Release – New, medically backed US drive for whole-food, plant-based nutrition hits the UK





New, medically backed US drive for whole-food, plant-based nutrition hits the UK

– Plantalicious launches with free recipes and introductory e-guide


The latest – and most nutritionally sound – health revolution from the US has now arrived in the UK. As delegates sign up for the second annual Plant-based Nutrition Healthcare Conference in California*, the UK’s first officialwhole-food, plant-based lifestyle website launches to educate and inspire Britons on the benefits of this new, medically endorsed way of eating and living.


Aimed at anyone keen to improve their health destiny, Plantalicious ( serves up: a wealth of tasty recipes for breakfasts, lunches and dinners as well as snacks, drinks and desserts; informative articles and motivational blogs; how-to videos; a shop of recommended books and other products; and an online community chat forum.


The site’s menu is comprised exclusively of wholly non-processed, plant-based foods with no added oils or fats but with plenty of flavours and textures to satisfy even the hardiest carnivores – they’re all Plantalicious. A new food product range, based on these recipes, is due to be launched soon.


To celebrate the new website everyone who signs up to the free Plantalicious weeklyemail newsletter will also receive a complimentary “3 Day Platalicious Challenge” e-book, giving a step-by-step introduction to Plantalicious living.


Plantalicious Ltd is founded by Londoner Barry Honeycombe, who studied with American expert T Colin Campbell, professor at Cornell University’s Center for Nutrition Studies and author of the bestseller The China Study: The Most Comprehensive Study of Nutrition Ever Conducted and the Startling Implications for Diet, Weight Loss and Long-Term Health.


Honeycombe, a self-confessed lifelong foodie, developed the Plantalicious regime after years of yo-yo dieting. He insists that Plantaliciousness is not just-another-diet: “Diets are boring; I know, I’ve done pretty much all of them. I read the books cover to cover and bought the t-shirts – bigger and bigger t-shirts as each diet ultimately failed to reduce my weight or improve my health.”


With Plantalicious, Honeycombe says, you don’t need to be “on” or “off”, or worry about being “good” or “bad”. He presents recipes that can be easily followed and incorporated into anyone’s day-to-day routine, and he advises newcomers to start by committing to small changes only. “Just try some of these new Plantalicious foods and ideas and then notice how your body reacts,” says Honeycombe. “You’ll soon be rewarded with increased levels of energy and better sleep. And who couldn’t have more of both of those?”


Why now? Facts and figures


Medical experts on both sides of the Atlantic are recognising the increasing urgency of changing our toxic modern diets of over-processed, highly saturated fatty foods – and averting the diseases and expensive healthcare consequences that they reap.


A new University College London research report, which created a media storm when it was released recently, concluded that the UK government’s long-standing “five-a-day” recommendation for fruit and vegetables is now insufficient. An increase to seven or more portions a day could reduce risks of dying from cancer or heart disease by 42%, says the report’s authors.**


Other sobering statistics that highlight the seriousness of this growing health crisis include:


In the UK –

  • Cardiovascular disease is the leading killer
  • Currently, 6% of UK adults are registered with diabetes and another, estimated 850,000 are diabetic but have yet to be diagnosed
  • The NHS spends 10% of its budget on diabetes and diabetes-related consequences, including kidney failure, heart disease, stroke and amputation
  • By 2050, the National Obesity Forum projects that more than half of all UK adults will be obese


In the US –

  • 70% of Americans are overweight or obese
  • Childhood obesity has tripled in the past 30 years, with one in three American children now overweight or obese
  • 100 million Americans have diabetes or pre-diabetes
  • The rate of Type 2 diabetes increased by 22% among US adults from 1999 to 2008
  • The share of the US economy devoted to healthcare has increased from 7.2% in 1970 to 18% of GDP today
  • Currently, only 6% of daily caloric intake in the Standard American Diet derives from plant-based foods


Notes to editors:


*The second annual International Plant-based Nutrition Healthcare Conference – attended by registered dieticians, health practitioners and physicians from all medical specialties – takes place in San Diego, California, 17-20 September 2014. Registration has now opened. See for more information.


**The UCL findings are based on data gathered over eight years from more than 65,000 men and women who took part in the Health Survey for England.


**** Plantalicious founder Barry Honeycombe is available for interviews, guested article and blog contributions. ***


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For images or further press information on Plantalicious Ltd, please contact:


Antonia Wood

Tel: +44(0) 208 676 0850




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Copyright: west1 / 123RF Stock Photo

The A-Z of Plantalicious Ingredients – J Is for Jerusalem Artichoke

Have you seen them?  These nobbly little bundles of delicious nutyness?  Jerusalem Artichokes are only around for a short season in the UK, but if you can get them, buy them.  They are so delicious and worth the effort needed to prepare them.

You may know Jerusalem artichokes by their alternate or US name, Sunchokes. Don’t confuse these with the artichokes that are prevalent in Italian cuisine. Jerusalem artichokes are a root vegetable and look like a cross between a potato and ginger root.

Also, don’t let the misnomer fool you. Jerusalem artichokes aren’t imported from Israel. In fact, they aren’t imported at all. This starchy vegetable is native to the UK as well as North America. Sunchokes have a delicious earthy and nutty flavor similar to jicama (a European root veggie).

So why should Jerusalem artichokes be in your a-z plant vocabulary? It’s a great way to get the carbs that you need without the fat and cholesterol. And the starch isn’t the only carb in Jerusalem artichokes. There is plenty of dietary fiber too.

Here are some more nutritional benefits of Jerusalem artichokes:

  • This root veggie fights constipation by helping the gut to hang onto moisture. Staying regular cleans toxins from the gut area and may help to prevent certain types of cancer.
  • Anti-oxidant vitamins abound in Jerusalem artichokes. Vitamins A, C, and E are all antioxidants making this a cancer fighting vegetable. Antioxidants also help reduce inflammation and can reduce the length of time that the common cold lasts.
  • Potassium is a vital mineral for helping the body not to dehydrate as well as for maintaining good heart health. Jerusalem artichokes get you 9% of the potassium that you need in a day with every 100 gram serving.
  • Iron is a mineral that is vital to the circulatory system. It helps in the production of red blood cells and guards against anemia which can cause fatigue and muscle weakness. A serving of sunchokes gets more than 2/5 of what you need in a day. No other tuber or root can match up to that.
  • Other vitamins and minerals in this vegetable include vitamin B, electrolytes, and copper.
  • They can also help you to boost the protein in your diet with 3 grams of protein per serving.
  • Prebiotics help to feed your body’s natural probiotics and keep them healthy. Sunchokes are filled with inulin, a prebiotic which may help your body’s probiotics to thrive, thus benefiting digestion. Don’t confuse inulin for insulin. Jerusalem artichokes do not reduce blood sugar. They may not raise it as much as other carbs, however, because inulin doesn’t metabolize like other carbohydrates. It’s actually an effective sweetener (saccharin) for diabetics.

So now you know how good they are for you, what do you want to do with them?

The first thing is to wash them, just ensure that you get rid of all the dirt.  There is no need to peel them – Life is too short!

Always cook them in acidulated water (just add a few drops of lemon juice) as otherwise they will discolour.

You can use them to make a really silky and delicious nutty soup – it’s the sort of thing that is so good, you could serve it to guests.

You can also just steam them, mash/purée them or roast them.

Let me know if you find them and how you cook them.

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The A-Z of Plantalicious Ingredients – I Is for Iceberg Lettuce

Iceberg Lettuce

Iceberg lettuce is sort of the black sheep of the lettuce family. It’s one of those most ignored foods, so often taken for granted and stuffed in a bun with a burger to make it “look healthy”.  As a child, it was a staple in our house, along with tomatoes and cucumber for a “British Salad”.  So why does it get honorable mention in our A-Z list? Do we just not have anything else that starts with the letter I?

Actually, iceberg lettuce has plenty of nutrients. It just doesn’t have quite as many as some other forms of lettuce. The fact is though that iceberg lettuce is tasty, and it has a delightful crunch that can be just what you need when you are craving an unhealthy snack.

Take this as an example of the benefits of eating iceberg lettuce. Just 2 cups of iceberg lettuce on a daily basis can help you to get about a third of the vitamin K that you need each day. This vitamin is important for clotting and for bone health, and that’s just one of the benefits of this type of lettuce that gets a bad rap.

Check out these facts about the nutritional benefits of iceberg lettuce:

  • It’s a low calorie food. An entire cup of iceberg lettuce only has 11 calories.
  • It may be able to help keep you regular thanks to a high dietary fiber content.
  • Iceberg lettuce contains minerals such as magnesium (also good for the digestive tract), potassium (excellent for hydration and for your heart), manganese, calcium (important for teeth and bones), and phosphorus.
  • High iron levels help your body to produce red blood cells. That makes iceberg lettuce a nice pick me up in the morning.
  • It’s also good in the evening. Iceberg lettuce helps to relax the body, especially the eyes. Some have used iceberg lettuce as a natural cure to insomnia.
  • A serving of iceberg lettuce will get you 9% of the vitamin A that you need for the day, 4% of your vitamin C needs, and provides as much as 2% of other vital vitamins like B6 and thiamine.
  • Pregnant women can benefit particularly from iceberg lettuce because it contains folate. This along with vitamin A are important in preventing eye problems which can accompany pregnancy.

So given this, don’t leave it on the shelf.  Pick one up, chop it up, add some other veggies, a few nuts or seeds, some avocado and a splosh of balsamic vinegar for a delicious and healthy, filling and fibre full Plantalicious salad!

Another idea is to use the natural shape of the leaves as serving cups – just load them with some finely chopped veggies, maybe some chinese vegetables with water chestnuts and a drop of tamari or soy sauce – YUM – Plantalicious canapes!


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EatMorePlants – “I can’t! It’s Too hard” – 66% is better than nothing – The 2/3rd-1/3rd Plan

The hashtag that I use on Twitter is #EatMorePlants.




A lot of people say that going plant-based or vegan for health reasons is a big leap.



Really?  A big leap?

  • What a bigger leap than taking medications like statins daily for the rest of your life?
  • A big leap compared to a lifetime of diabetes?
  • A big leap compared to cancer treatments that ravage the body?


I believe that food is our medicine and that we can radically improve our health. I know this not because my yoga teacher told me or from advice from someone down the pub. I know this for myself. I have seen and felt the changes in my body.


I’m still a “work in progress” but I know from my shrinking waistline, my increased energy and my remarkable change in my performance at the gym.


But, is it a case of “all or nothing”?  For me, it was a conscious choice to change my diet to eating a 95-98% plant-based diet in order to redress much of the harm that years of both overeating and poor food choices had caused.


For each of us, what we eat and how we fuel our bodies is a personal choice.  I do not for one moment presume to tell anyone what they should or should not eat.  What I do is to share my experience and knowledge and leave people to make up their own choice.  I am often asked for advice.  The best advice that I can give is to find something that works for you and that you feel comfortable with.  I am happy to help and support anyone regardless of their diet or beliefs around food.


Eating more plants for me is something that I believe in, based on what I have learned.  There is a strong body of evidence that eating a no added fat, whole-food, plant-based diet can not only prevent but reverse a number of chronic diseases.  I would rather choose to do this then take pills for the rest of my life.  I’m not perfect in my food choices, I love the occasional cake or plate of chips, but I am doing the best I can.  I’m sure that if I were more diligent about my food choices especially when eating away from home that I would weigh less than I do now.  It is my choice to eat as I do, knowing that for every choice I make there is a repercussion.  The food I consume either contributes to improving my health and well-being or not.


So what are you prepared to do for the sake of your own health?


I am not suggesting that you go plant-based overnight, but that you consider a few changes that you could make in order to “test the waters”.  I’ve found that when I consistently eat what I consider to be “clean” food that I feel better, brighter, happier, my skin glows and I have lots of energy.  It is not “rocket science” or even “rocket salad” its basic chemistry, our body is a sophisticated machine and reacts and performs based on what we choose to fuel it with.  Think of fueling your car with waste oil, what’s the likely result?


So how about trying to see what challenges you could make to improve your health and well-being?


Here’s an idea that I came up with the other day – The 2/3rd-1/3rd plan.  


The 2/3rd-1/3rd plan is an easy way to achieve change in your diet.


Monday to Friday you eat a 2/3rd’s plant-based diet where you have a plant-based breakfast, such as a smoothie or fruit, or oats etc., a huge veggie salad for lunch (or dinner) and your regular dinner (or lunch) and do that for 5 days a week?


At weekends you eat a 1/3rd plant-based diet where only 1 meal per day is plant-based – most people find the easiest one to be breakfast, but switch it around to suit you.


Over the course of 4 weeks you will have eaten a plant-based diet for almost 16 days out of 28 in total!  It’s that easy.


There are lots of materials on the site to support you, such as the recipes, the free Plantalicious 3 Day Challenge e-book, which you can download  here – or browse the shop for other supporting materials


Please let me know how you are getting on and share your experience with me and with others.


And remember – #EatMorePlants!!!


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